OneBillion! Agency was founded by a former CMO and CSO to turn the "agency model" on its head.

We've spent decades growing billion-dollar brands. We realized that growing a billion- dollar CPG brand isn't complicated, but it can get complex.

Billion-dollar CPG brands follow a similar playbook, and we realized that while many agencies can help a brand grow on social media, a unique and dangerous growth ceiling exists for DTC brands. The very strategies that create a $50M DTC darling—hyper-targeted ads, first-party data, and direct customer relationships—are the same ones that fail spectacularly in the world of retail buyers, trade spend, and shopper marketing. We've spent our careers navigating this specific, complex transition.

It's our mission to leverage our decades of experience to help you successfully navigate your transition from DTC to CPG.

Meet the team

Brands We’ve Worked With

  • adidas Group
  • Colgate-Palmolive
  • Crocs
  • CVS
  • Electrolux
  • Ferrero
  • Ford
  • Heineken USA
  • Hilton
  • Hint
  • Home Depot
  • LG
  • Lenovo
  • Mastercard
  • McDonald’s
  • Nike
  • Proctor & Gamble
  • Paramount
  • Pfizer
  • Reckitt
  • Reynolds
  • Rothy’s
  • Samsung USA
  • Sony
  • T-Mobile
  • Thuma
  • USMC
  • Verizon Wireless

Values That Shape Our Approach

We take great pride in shaping an organization that aligns with our values.

Genuine Partnership

We believe the best relationships are built on shared interests. Vendors are transactional; partners are mutually invested.

Let’s Partner

Mutual Ownership

We believe in collaborative excellence and shared success. Our growth is the result of our combined efforts, and so should be the rewards.

Let’s Work Together

Civic Stewardship

We believe we are responsible to the communities we live in. And we invite our clients, partners, and employees to join us in this mission.

Let’s Give Back