What is an MMM, anyway?

Achieve an addition $2M in revenue per $1M Spend* by better understanding and implementing your Marketing Mix Modeling insights.

Brands can spend millions on Marketing Mix Modeling (MMM) but many marketers are not getting the most out of it. MMM partners are responsible for developing insight, not their adoption. Learn to transform your brand by synthesizing and implementing MMM insights for impactful results.

Refine your media mix and learn to onboard, empower, and leverage your MMM partners to their fullest capabilities.

Whether you already have an MMM solution in place or are considering one, this two-day workshop provides actionable strategies and insights to maximize your engagement and drive exceptional results.

Our facilitators led global MMM solutions and helped dozens of brands see a 30-90% increase in their cross-channel ROI. Learn from the experts and grow your business today.

  • 1

    Dig into the Black Box

  • 2

    Drive efficient growth

  • 3

    Eliminate wasted spend

  • 4

    Quantify media impact

  • 5

    Build institutional knowledge

What is an MMM?

Learn everything you need to know about what an MMM is and how to use them.

Optimize your Media Mix

Dig into your MMM outputs and ensure you’re getting the most out of your analysis.

Brands We’ve Worked With

  • adidas Group
  • Colgate-Palmolive
  • Crocs
  • CVS
  • Electrolux
  • Ferrero
  • Ford
  • Heineken USA
  • Hilton
  • Hint
  • Home Depot
  • LG
  • Lenovo
  • Mastercard
  • McDonald’s
  • Nike
  • Proctor & Gamble
  • Paramount
  • Pfizer
  • Reckitt
  • Reynolds
  • Rothy’s
  • Samsung USA
  • Sony
  • T-Mobile
  • Thuma
  • USMC
  • Verizon Wireless