Product Positioning. Because you can’t put the Mona Lisa in a dollar store frame.
If you put the time and effort into bringing a product to market, you’ve done the hard work of developing a product with real value. So, if it’s hard to close a sale or win new customers, it’s probably not your product, it’s your positioning.
Let’s make your product live up to its fullest potential. We put a tried and true process to work that will position your product for success. Through pre-work, an interactive 2 day workshop, and market messaging exercises, we’ll uncover the true essence of your product or service, and how to position it for success with your best customers.
B2C, B2B, DTC, ABC, software, physical, metaphysical - if you sell it, it needs solid positioning.
1
Uncover the true motivations of your audience
2
Elevate your best customers
3
Collaboratively reconstruct your product’s position
4
Develop an engaging sales story that brings the positioning to life
5
Craft the marketing messages to scale the story
Front-run new competition
New entrants in your category may nessecitate a proactive review of your positioning before you start to lose market share.
Reframe a current product
Products with history in the market benefit the most from this process. Taking a fresh look at a product unlocks new growth potential.
Launch new products
Strong go-to-market positioning is essential for new product launches. Give your new product a boost before it hits the market.
Brands We’ve Worked With
- adidas Group
- Colgate-Palmolive
- Crocs
- CVS
- Electrolux
- Ferrero
- Ford
- Heineken USA
- Hilton
- Hint
- Home Depot
- LG
- Lenovo
- Mastercard
- McDonald’s
- Nike
- Proctor & Gamble
- Paramount
- Pfizer
- Reckitt
- Reynolds
- Rothy’s
- Samsung USA
- Sony
- T-Mobile
- Thuma
- USMC
- Verizon Wireless
Fill out the form and we’ll contact you to get started.
